Pure power. Pure thrill. Pure Bentley.Edition 8 is a limited-edition Bentley, celebrating the famed V8 engine with special badging and a package of extras to set it apart from any other car in the range - available as a Continental GT, GTC and Flying Spur. We were tasked with driving demand for retailers across the US and China. A tough brief, which could be neither model-specific nor region-specific. To meet the challenge, I developed a graphic look and feel that would translate well across different markets.
Role
Concept & design
Creatives, Karl Demner, Tammy Rideway
Client
Bentley
What I delivered
Different concepts
eDMs
Storyboarding
Social
POS
Digital & print