Rebrand concept for iX Marketing

As we looked to branch off and start a new agency, there was an opportunity for an exciting rebrand. Enter IPG WORX. Unfortunately, IPG WORX never materialised as an agency, but I still think the work behind it deserves to be seen – including a striking look and feel built around bespoke gradients.

iX Marketing is part of IPG so we had to keep IPG in the name.



2023
Role, concept & design
Client, iX Marketing

What I delivered
Naming
Logo
Bespoke gradients
Colour palette
Typography



© 2025 Karl Demner