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A PITCH WIN 🥇
The Kitzbühel Championships is a prestigious FIS Alpine Ski World Cup event held annually in Kitzbühel, Austria, known for its challenging downhill and slalom courses.
It’s a high octane event, but at the heart of it all, it’s very family-oriented. Mastercard were looking for a concept that wasn’t lifestyle led, so I chose to use the brand symbol to create a simple, graphic aesthetic.
I’m really proud of these ads. You could remove the Priceless logo and the partner lockup from them, and you’d still recognise the brand.
Role, concept & design
Client, Mastercard
What I delivered
The idea and visuals