The power of music + monaural beats
An awareness campaign to create intrigue and encourage people to download the music-focused app. This brief was an evolution, not a revolution. OSCIL8 is owned by Universal Music, so is able to draw upon a vast range of artists.

I created all of the typographic animations. I wanted these to work both as digital OOH but also as beautiful print ads if necessary. Add to that a simple call to action, and what we ended up with was a campaign that cut through.

A pitch win 🥇

Role
Concept & design

Client
Universal Music

What I delivered
Conceptual ideas
Digital design 
Animation
Social
Typography
Storyboarding


© 2025 Karl Demner