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A PITCH WIN 🥇
An awareness campaign to create intrigue and encourage people to download the music-focused app. This brief was an evolution, not a revolution. OSCIL8 is owned by Universal Music, so is able to draw upon a vast range of artists.
I created all of the typographic animations. I wanted these to work both as digital OOH but also as beautiful print ads if necessary. Add to that a simple call to action, and what we ended up with was a campaign that cut through.
Role, concept & design
Creatives, Karl Demner, Tammy Rideway, Matt Headley
Client, Universal Music
What I delivered
Conceptual ideas
Digital design
Animation
Social
Typography
Storyboarding