The BRIT Awards 2025As design lead, I managed the design across all deliverables. Worked alongside the creatives to bring their ideas to life, from concept to final delivery. We collaborated with Black Kite to produce a 4k CGI animated render of the shards, and from that we captured a high res image that was used across all our statics.

Each BRIT School student was shot individually. They were then retouched and positioned so that they matched our concepts. I put together the key visuals for each scenario, these underpinned the entire campaign, so they had to be spot on. Below you can see how the creative process unfolded. 

Role
Design Lead

Client
Mastercard


What I delivered
Design management
Concept development
Key visuals
Digital and print


© 2025 Karl Demner