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As design lead, I managed the design across all deliverables. Worked alongside the creatives to bring their ideas to life, from concept to final delivery. We collaborated with Black Kite to produce a 4k CGI animated render of the shards, and from that we captured a high res image that was used across all our statics.
Each BRIT School student was shot individually. They were then retouched and positioned so that they matched our concepts. I put together the key visuals for each scenario, these underpinned the entire campaign, so they had to be spot on. Below you can see how the creative process unfolded.
Role, Design Lead
Client, Mastercard
What I delivered
Design management of entire job
Concept development
Key visuals
Digital and print ads